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What is Digital Transformation and What is its Impact on Organizations?

what is digital transformation

If you’ve been asking what is Digital Transformation, today you will get all the answers you need. Twoosk Co-founder, André Manteigas, shared his perspective on digital transformation as a big supporter of the digitalization of companies, having an active role in the digitalization of the telco industry.

The Pandemics

Before answering what is Digital Transformation, let me focus on some particularities that happened in the past 20 months and the consequences to economies, companies, and most of all, people.

Since February 2020, we saw something that no one expected: a pandemic that shut down the world for an extended period, whether consistently or by phases. This brought above all, the change of the world as we lived it.

We had to stay at home without personal interaction with our family, friends, and colleagues. Although the first few days, most of us felt some relief, those who didn’t saw their business put to alt immediately, we enjoyed some stress relief, adapted to something that seemed like a long weekend with some changes, of course.

With the increase of the Covid pandemics throughout the world, days turned into weeks, weeks into months, and the first symptoms of anxiety, depression, loneliness, and fear started to appear. Schools closed, kids at home, home working for the lucky ones, and many layoffs for the remaining. We lost all of our routines. Adaptation was needed.

Schools started with online teaching (where possible), home working turned into the new normal, meeting friends, family and coworkers became possible using WhatsApp, Teams, Zoom, etc. Thus, a new way of living started.

What does this adaptation have to do with digital transformation? First, it was possible due to the digital culture already present in some countries and organizations. Second, the ones that were more behind had more trouble but more or less adapted.

So, what is Digital Transformation, and how does it impact people and organizations?

There are many approaches to Digital Transformation, but I´ll address my opinion on what is Digital Transformations for me.

Digital Transformation has to have different components:

  1. Mindset
  2. Strategy
  3. Organization
  4. Technology
  5. Processes
  6. Objective

To allow the change in our lives and organizations, we need to have the right mindset, a strategy to achieve the objective that we are aiming for, and use technology and processes to support transformation.

Putting it in a sentence, I would say:

Digital transformation is the use of processes, technologies, and strategies to achieve specific objectives allowing innovation, simplification, and efficiency with culture and mindset embedded.  

Let me give you some good examples of the Digital Transformation during the pandemics and the effect that had:

Restaurants – This was one of the most affected markets with pandemics. Those who adapted used take away and aggregators (Uber Eats, Glovo, Etc) to counterbalance the closing of physical spaces. They used technology and processes available externally to create new sales channels. When restaurants opened again, they had a new sales channel supported by digital transformation. What was the catalyzer? Need to change or close.

The boom of digital marketing

Without physical presence possible, we saw a new way of communication, digital marketing, rise. We started to attend virtual events, whether for working or leisure. And of course, new communication channels equals new business.

The use of marketplaces

With organizations closed, people working from home, schedules are not the same. We started work earlier and finished work later because we had children, home duties, etc. This change made our working schedules completely random from one other. As a result, we start searching for products in different ways and times, allowing the growth of all online sales and marketplaces businesses. 

Marketplaces are open 24/7, 365 days, where you can buy almost everything instantly, have good customer support, and buy many items in one single place from different suppliers.

What are the benefits of buying in marketplaces?

Instead of going to different online shops to buy other products from the same category, you can do it in a specific marketplace, simplifying processes, information, and time-saving. It´s secure most of the control is done by a 3rd Party entity, from payments to ratings, tracking, etc.

Using marketplaces to boost your sales

Niche marketplaces are excellent channels to attract new customers in one place.

It allows you to grow your business online, providing an online platform 24/7/365 to the right audience. You stop acting locally to act worldwide in your industry. Your online footprint is much higher, and you don´t have to spend much money constantly advertising. Hire a digital market team as marketplaces have internal teams to allow you to get the most important people in your market. 

This kind of marketplaces also uses specific content to drive audiences through blogs and social media, providing the authority and awareness needed to captive new audiences and, therefore, new customers.

Other benefits come with highly secure payment gateways to safely allow the transactions and insurances if the products don´t arrive. Another great feature is the shipping charges that can be easily calculated and tracked in their kinds of platforms. 

Usually, these marketplaces use a commission base paying process or a subscription depending on the services desired.

If you’re interested to know a B2B Telecom & Datacom marketplace that is digitally transforming the telecom industry, have a look at Twoosk.

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