Due to the pandemics and the increasing demand for connectivity, 75% of telcos are feeling the need of adopting digital transformation on their companies. However, the same percentage is still relying on stores and call centers for revenue.
Although being aware of the value that digital sales can bring for them and 65% of telcos already having a plan to digital transformation, only 25% have defined metrics to measure their success.
This means that telcos have the conscience that digital transformation in the telecom industry is a must but their actions don’t match with it and we can understand it better if we see that operators are still mostly relying on physical channels to sell their products and services.
Some statistics from The Road to Digital, regarding digital transformation in the telecom industry
Telcos top benefits to their businesses from digitalization:
Telcos top challenges in adopting digitalization:
Will telcos be able to sell online?
The lockdowns forced operators to start selling online however 70% of those surveyed state that they still generate revenues mostly from physical stores and call centers.
Nevertheless, they still want to become more digitalized since selling online is less costly than physical sales channels, bring better success rates and allow better targeting.
Digital transformation is a must for operators but what about the rest of the industry?
When we hear about big developments in the industry the first thing that we think is about service providers however they are not the only ones that should think in digital transformation.
Operators are nothing without having quality equipment so manufacturers, distributors, and all the roles related to providing equipment should also be prepare for a new era of clients that want more convenience and easiness in the processes of getting equipment. On resume, clients that want more digitalized processes.
Thinking on that, Twoosk marketplace is ready for the challenges of digital transformation in the telecom industry and clients that want to adopt a more digitalized, easy and fast processes, either to buy or sell telecom equipment.
Know more about this telco marketplace here.
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